Automotive Case Studies
Automotive Consumer Fulfillment
On-line dealer controlled marketing tool for direct mail marketing
Client Objective
One of the worlds leading automotive manufacturers wanted to provide their dealerships with an improved traffic building application that would allow the dealer the flexibility to customize a local market offer that at the same time was aligned with national marketing efforts and would meet brand integrity standards.
Budco Solution
Budco designed and implemented a comprehensive, easy to use tool that allows dealers to design custom direct mail communications driven by template-based content in an online environment. Users select the message, define the target audience and time the distribution of the communications. Budco is responsible for all digital asset management, order and data file processing, digitally printing full-color, personalized output and mailing campaigns within 48 hours of order receipt.
Results
- 7% incremental sales lift
- More than 90% dealer utilization
- More than 20 million direct mail pieces produced annually
- Preservation of corporate branding through dealer initiated communications
Automotive Direct Marketing
Timed, targeted, personalized direct mail program with high ROI
Client Objective
A leading automotive manufacturer wanted to increase sales of an aftermarket product being sold through a direct marketing channel. Additionally, their objective was to increase response rate while at the same time reduce their overall marketing spend.
Budco Solution
Budco designed and implemented an analytics process to identify driving and mileage patterns of targeted prospects, leading to an understanding of when the prospect’s need for the product was at its highest. Direct mail communications were re-sequenced and timed to align with optimal purchase conditions.
Result
- Response rate increased 26%, generating $665,000 in incremental revenue annually
- Reduced annual mail volume by approximately 15%, leading to a $329,000 annual cost reduction
