Travel and Leisure Case Study

Vacation Destination Marketing

Personalized consumer fulfillment

Client Objective
A leading travel and entertainment organization, one of the world best known brands, wanted to improve the effectiveness and cost efficiency of providing consumers detailed information about travel planning and specific travel destinations.

Budco Solution
Budco developed a turnkey solution to receive and process requests for travel planning information, produce a high-quality, fully personalized vacation planning kit and distribute the kit to requestors within 24 hours.

Demographic and product preferences information is used to personalize the kit contents increasing the relevance of the package. A fully automated print production and assembly process was introduced to streamline operations and speed delivery. Also, the external packaging was redesigned and a new shipping alternative was introduced to further streamline operations and reduce cost.

Results

• More relevant, personalized kit contents increases propensity for recipient to book travel
• Package re-design to avoid postal rate increases resulted in $1.6 million annual postage savings
• An innovative zone-skipping expedited First Class delivery service reduced transportation cost an additional $40,000 annually and speeds average delivery by one to two days