Medicare Advantage Marketing

Budco can provide end-to-end support to Medicare Advantage Plans in developing and executing marketing strategies. We understand and fully comply with the CMS marketing guidelines, including the Part D requirements. Budco is able to provide a complete solution utilizing our in-house resources including:

• Prospect Database Development
• Database Management
• Marketing Plan/Budget Development
• Creative Services
• Digital Print/Lettershop/Warehouse Services
• Response Management/Media Tracking
• Data Mining Reporting
• Project Management

The Challenge

A major health care provider, who markets Medicare Advantage, Medicare Supplement and Medicare Prescription Drugs needed to improve marketing performance and generate more qualified leads for those eligible and interested in coverage.

Budco Solution

• Budco designed and implemented a campaign strategy based on improved marketing content and better targeting:
  • More relevant, personalized messaging was incorporated throughout direct mail communications and Web site content designed to improve understanding of the product and increase response
  • A predictive model was created using demographic, income and home value data to identify prospects with the highest propensity to enroll Results

• Lead Generation campaign response improved 200% 
• Age-in campaign response improved 700%
• Improved targeting eliminated low probability prospects from mailing, saving $600,000 in annual production and postage costs